James Street Food + Wine Trail

Brand + Roll Out

July is looking bright; July is looking tasty.
Showreel

Scope

Branding
Web Landing Page
Print
Socials
Graphic Design

Project Overview

(2 Mins)

Food and Wine Trail 2022 is about “Food Renaissance”. As this year’s images are inspired by the concept “A dish made elemental - reassembled - without the instructions”, so is the event identity. The new identity is inspired by layers of ingredients. We’ve designed a layered design system where content overlaps which is a subtle nod to the ‘new’ and ‘old’ guard which makes up the James Street food community.