About

Our Studio

Making Good, Great — Since 2018
Showreel

Ben Conley, creative director

"We help brands to become the protagonist in their marketplace."

Services

Strategy

Brand Strategy
Brand Workshops
Vision & Mission Development
Brand Attributes
Competitor Analysis
Target Audience Profiling
Brand Audits & Positioning

Branding

Naming & Taglines
Logo Design
Visual Identity
Photo & Video Art Direction
Illustrations Art Direction
Style Guides

Design

Graphic Design
Website Design
App Design
UI/UX Design
Print and Digital
Animation

Development

Website Development
E-commerce
Content Management Systems (CMS)
SEO
Maintenance and Support

Studio Overview

(2 Minute Read)

Founded in 2018, GROUNDCREW has spent the past six years at the forefront of brand and digital convergence. Located in Brisbane, Australia, our studio is home to a team of seasoned creatives, designers and developers. Our core expertise lies in executing brand transformations. We collaborate closely with businesses that have outgrown their current visual identity, lost their way in a saturated marketplace, seek to attract new customers or launch a new offering. We redefine our clients' brand positions, ensuring that every touchpoint and interaction authentically communicates their unique identity. Our approach is centered on an absolute commitment to craft, blending function and elegance. We strive to create brand experiences that are intuitive and unforgettable, making our clients' products or services irresistible to their target audience. GROUNDCREW continues to push the boundaries of creativity and innovation, ensuring that our clients stand out in an ever-changing marketplace. We clarify, optimise and reimagine brands—reinvigorating the company and unlocking its full potential.

The Team

Small Team. Big Energy.

Joel Mechielsen

Joel Mechielsen

Strategic Director

Tenure: 7 Years

2017-2024

Ben Conley

Ben Conley

Creative Director

Tenure: 6 Years

2018-2024

Carl Beaverson

Carl Beaverson

Lead Developer

Tenure: 6 Years

2018-2024

Marly Conley

Marly Conley

Senior Designer

Tenure: 6 Years

2018-2024

Julia Mechielsen

Julia Mechielsen

Admin

Tenure: 3 Years

2021-2024

Jackson Todd

Jackson Todd

Brand Designer

Tenure: 5 Years

2019-2024

Kevin Lam

Kevin Lam

Senior Designer

Tenure: 4 Years

2020-2024