Home to Australia's most sought-after brands, James Street is a lifestyle destination filled with boutique stores, world-class dining and one of Australia’s best hotels. We were tasked with updating the website experience to improve usability, streamline internal content management and reflect the precinct’s existing brand and vibrancy. The previous website struggled to support the large tenant base, had mobile responsiveness issues and felt dated, making it difficult for visitors to discover what James Street offers. Our solution enhanced the brand's visual identity, refined the UI/UX to support the growing tenant base and stripped back visual noise to emphasize the content within the website.