FSCO

Brand + Website

Open Finance. Open Possibilities.
Showreel

Scope

Strategy
Naming 
Branding
3D

Web Design
Print
Socials
Graphic Design

Partners

Development
Division

Project Overview

(1 Minute)

FSCO is a human-centered startup bridging the gap between borrowers and lenders in agriculture. At the start of 2022, Groundcrew was engaged to take stock of the then-named Fresh Supply Co.'s brand positioning. The new brand positioning, 'Open Finance,' reflects FSCO's commitment to both borrowers and lenders while expressing the company's innovative and creative spirit.