Establishment 203 offers a high-end dining experience from Stanbroke in Brisbane's Fortitude Valley, focusing on the concept of paddock to plate. Groundcrew was engaged to create a visual identity and graphic design system that draws inspiration from the vibrant interior design and Italian menu. We developed a design system that references the interior motifs and colour palette throughout the print material through to the web design. The strategic use of Italian phrases within the copy enriches the user experience and underscores the brand's distinctive tone and character.