For one night only, style hunters and those alike take the streets of Brisbane for Marie Claire Up Late. We were engaged by James Street to create branding and design for the event’s 8th year.
James St has quickly become one of Brisbane’s most iconic locations. We took cues from the street’s architecture (courtesy of Richards and Spence) to form the shapes and textures of the identity.
A true fashionista never goes unnoticed – and neither does a pop of pink. We made sure the event collateral stood out in all the different contexts it was seen in.