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A.G Designer Jeweller — Brand, Design & Website

Jewellery for Life

We had the pleasure of working with Brisbane’s leading boutique jeweller, AG Designer Jeweller. Groundcrew was engaged to deliver a rebrand, e-commerce website and creative assets that communicate AG’s brilliance.

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The Brand

What makes AG unique is their balance between traditional craftsmanship and modern aesthetic . They artfully blend modernity and classic jewellery, all the while providing a down-to-earth service. The result is a luxury brand that gets straight to the point – in style.

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Art Direction
AG’s strength lies in their craftsmanship and product. The world’s best gemstones equal- ly deserve photography that truly captures their beauty. We worked with Photographer Haydn Cattach and Set Stylist Marsha Golemac to produce a series of campaign imagery.
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Website
Approaching the AG Designer Jeweller website involved two objectives; showcasing the custom nature of their service whilst providing tangible guides and pricing for product, and an e-commerce solution where customers could shop ready-to-made jewellery.
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Print

We were tasked to create a care package aimed at giving customers everything required to care and keep their jewellery, for life. Everything from authenticity, product care and warranty details are provided to purchasers in a luxe stationery set embellished with silver foil.

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